vstat
Buyer Mix: Who is buying what?
About
Vehicle purchases fall into three buyer categories: Companies (fleets, small businesses, and rental operators), Individuals, and Government (local and national). Due to its size, Rental is segmented into its own category.
What's the month-by-month story?
Analysis
Company registrations dominate consistently at 50–56% monthly share, while Rental Operators follow a seasonal pattern - peaking at 32.5% share in October. Individual buyers hover around 35-40% share - spiking in March 2026.
New Registrations by Buyer Type
Filtered by
Who's Buying What Powertrain?
Analysis
Hybrids are the dominant powertrain among local/national government purchases. While, in 2026, individual buyers have increased EV (and PHEV) uptake. Rental purchases are predominant combustion/hybrid.