vstatBuyer Mix: Who is buying what?
About
Vehicle purchases fall into three buyer categories: Companies (fleets, small businesses, and rental operators), Individuals, and Government (local and national). Due to its size, Rental is segmented into its own category.
What's the month-by-month story?
Analysis
Company registrations dominate consistently at ~50–57% monthly share, while Rental Operators follow a seasonal pattern - peaking at 32.5% share in Oct-25. Individual buyers have gradually ceded share, before picking up volumes in Mar-26.
New Registrations by Buyer Type
Filtered by
Who's Buying What Powertrain?
Analysis
Individuals and companies lead in EV adoption, while rental operators favour conventional powertrains. When rental purchases surge, they dilute the overall EV share.
Hybrids are the dominant powertrain among local/national government purchases.