vstat
Buyer Mix: Who is buying what?
About
Vehicle purchases fall into three buyer categories: Companies (fleets, small businesses, and rental operators), Individuals, and Government (local and national). Due to its size, Rental is segmented into its own category.
What's the month-by-month story?
Analysis
Company registrations dominate consistently at 50–56% monthly share, while Rental operators follow a seasonal pattern - peaking at 32.5% share in October.
Individual buyers have quietly grown their share through mid-2026, reaching 45% in June 2026.
New Registrations by Buyer Type
Filtered by
Top vehicles by buyer type
Who's Buying What Powertrain?
Analysis
Among individual buyers, plug-ins (EV and PHEV) had increased to around 40% of the market. This is not as pronounced among company purchases.