vstat
Buyer Mix: Who is buying what?
About
Vehicle purchases fall into three buyer categories: Companies (fleets, small businesses, and rental operators), Individuals, and Government (local and national). Due to its size, Rental is segmented into its own category.
What's the month-by-month story?
Analysis
Company registrations dominate consistently at 50–56% monthly share, while Rental operators follow a seasonal pattern - with batches beginning in August thru October.
Individual buyers have quietly grown their share through early 2026, peaking in June 2026.
New Registrations by Buyer Type
Filtered by
Top vehicles by buyer type
Who's Buying What Powertrain?
Analysis
Among individual buyers, plug-ins (EV and PHEV) increased to around 30-35% of the market during early 2026. The Rental vehicle market is increasingly shifting toward hybrid vehicles.